Crypto tokenization startup, Socios revealed in a press release today that it has reached an agreement with popular Spanish soccer club Atlético de Madrid to launch a token for the club’s fanbase.
The new deal means that Atleti has now joined other soccer clubs such as Juventus FC, AS Roma, Paris St Germain, West Ham, and the eSports team, OG Sports to launch fan crypto tokens on the Socios platform.
In a section explaining the nature of the partnership with Atleti, the release mentions that Socios will release Atlético de Madrid Fan tokens which will allow users to “engage in certain polls and rewards them for their participation.''
Fans can reportedly purchase these tokens using Chiliz (CHZ) tokens available on a mobile app which Socios plans to launch before the end of the year. CHZ was also listed on leading crypto exchange Binance earlier this week.
Meanwhile, speaking on the milestone, Socios CEO Alexandre Dreyfus hailed the pedigree of the new club that joined their platform and also praised the management for being “creative and forward-thinking with regard to technology and fan engagement.”
Clemente Villaverde, a Board Member of the Spanish soccer club also shared the same thoughts saying,
“We are a Club that is constantly committed to technological innovation and in this sense, we see it as very positive to join the Socios.com community.”
Undoubtedly, the latest milestone for Socios continues a record rapid growth for the tokenization industry which the advent of blockchain technology made possible.
Now departed Overstock CEO, Patrick M. Bryne had said in the past that the tokenization exchange industry would be worth over $900 Billion.
Similarly, Chia Hock Lai, president of the Singapore FinTech Association hailed it as a potential game-changer for Singapore’s fintech space and even hinted about the possible tokenization of cows and other agricultural products.